innocent drinks : our drinks - smoothies, thickies, really lovely juices

start stocking them

i already stock them

Hello. If you'd like to start stocking our drinks, that's marvellous news. Or maybe you haven't quite made up your mind and need to know a bit more about us.

FAQs

What is a smoothie?

People have lots of different opinions about what a smoothie actually is. Some are thick, some are thin, some contain milk, others ice cream. But our smoothies are just loads of whole crushed fruit, whizzed up in a blender and that's it. No water, no sugar, no preservatives, no weird stuff whatsoever. Just fruit.

How much are your drinks?

You won't be buying our drinks directly from us. You'll be buying them from your local wholesaler. The best thing to do is to get in touch with your chosen wholesaler, who can then talk you through prices and let you know when they come past your shop.

How much do I sell them for?

We usually recommend a £2 price point for our smoothies - at the end of the day though, it's up to you to pick a price that will keep both your customers (and your profit margins) happy and healthy.

I'm worried that my customers might think they're a bit expensive

Our smoothies are made from 100% whole crushed fruit and absolutely nothing else. We could make them cheaper but then they wouldn't be as tasty or healthy because we'd have to use concentrates and other nasty stuff. The fact that innocent is the no. 1 smoothie brand in the UK* shows that more and more people understand that if you pay a little bit more you get something a whole lot better.

*IRI Infoscan data to 12th July 2008

How long is the shelf life?

Our smoothies are made from 100% whole crushed fruit and don't have any preservatives in them. We guarantee 7 days of freshness if they're kept properly refrigerated, but there are times where you could get up to 15 days. The same applies with our thickies. Our kids' smoothie have that little bit longer. Again, your local wholesaler will be able to help you out there.

Do they have to be refrigerated?

As our drinks have no preservatives in them, you'll need to keep them nice and cold. Since they taste much better served chilled, our smoothies, thickies and orange juice need to be kept refrigerated all the time.

What is the minimum order size?

That's a question you'll have to ask your wholesaler. It depends on all sorts of things, but we're sure we can work something out to suit you.

Will I get a lot of wastage?

Not at all. But if you're worried, stick to a small order of our most popular recipes to start with, like mangoes and passion fruits or strawberries and bananas.

What are concentrates?

We thought you might ask that one. When a drink is made using concentrates it means that the fruit used is boiled down to a syrupy consistency in the country that it's grown and then transported in big barrels to the UK where water is added to dilute it again before it hits the shops.