cheatsheet

don't work too hard

Hello. Here are some facts about innocent that might help. You can also click here to read our story if you need a bit more detail.

	1999	2009
Number of employees	3	275
Number of different recipes on sale	3	30
Market share source: IRI Infoscan 2006	0%	72% (IRI August 2008)
Number of retailers	1 (on day one)	over 10,000
Furthest stockist	Wimbledon	Shetland Islands, Paris, Amsterdam, Salzburg and Copenhagen
No. of smoothies sold	20 (on day one)	two million a week
Shoe size (Richard)	10	11
Number of innocent t-shirts (Jon)	1	4
Waist size (Adam)	rude to disclose	one bigger

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