press snippets

These press clippings were last updated on 10 November 2008.

2008

September

The Times Magazine's ‘Foodie At Large’ are big fans of our new veg pots:

"innocent have managed to turn the simple into something rather splendid, and create the sort of product that will have others kicking themselves. In short, they have made vegetables not only easy, but sexy even."."

August

Everyone wanted to come along to our fete this summer. It was the weekend's 'must go to' event in more than 20 publications including Timeout, The Guardian, ES Magazine, The Independent, The Express, Olive and The Times.

Welly-wanging made it into The London Paper's ‘Picture of the day’ on the Monday after the weekend before.

And according to London Lite, innocent Orange Juice 'reminds you just how good OJ can be'.

As a drink innocent’s fruity thickie is tangy, fruity and very grown up. It can also be made into yoghurt ice cream. Simply pour it into an ice cream machine. Surely this stuff is too delicious to be good for you?

Sainsbury's Magazine

July

For a quick (and tasty) calcium boost grab an innocent fruity yoghurt thickie which has a whole dairy portion and a whole fruit portion in one 250ml serving.

Prima Magazine

The [village fete] line up includes tons of old favourites from dog shows to duck herding, fancy dress to ferret races, welly throwing to coconut shies. Or compare the size of your marrows at the fruit-and-veg show.

The Sunday Times

June

The smoothie people return with morris dancing, fruit and veg competitions, knitting, ferret racing and other staples of the British fete with a soupcon of live acts.

The Guardian

The James Taylor Quartet and the Ukelele Orchestra of Great Britain soundtrack this family fun day – or you can divert yourself with welly wanging and ferret racing.

Evening Standard

It’s cheaper than a KFC bucket. It’s a good old slice of country life in the heart of the city with ferret racing and fair rides.

London Paper

May

Smoothies ‘are twice as good as we thought’. Writes The Daily Telegraph, adding that ‘health advice on smoothies should be updated to show they contain two of the recommended five-a-day portions of fruit and vegetables. Hurray.
According to Heat magazine our new thickies are cooler than beards. ‘the new yoghurt smoothies from innocent are our new fave drink’.

Heat

Innocent’s blackberries, raspberries and boysenberries smoothie is a thick, rich blend with a luxurious claret colour.

Daily Mirror

Our strawberries and bananas smoothie scores 9/10 in the Daily Mail’s smoothie taste test. There is no added juice or water – its entire contents are pureed or crushed so they retain their fibre which supplies almost one fifth of your daily needs.

Daily Mail

At the innocent village fete in Regent’s Park, step back in time and create a sponge to beat them all. Whilst you wait for the verdict from the vicar, you can enjoy poetry and puppetry. The more energetic can try ballroom dancing or duck herding.

Sunday Times Style

April

innocent fruit smoothies are “more nutritionally beneficial” than fruit juice, says the advertising standards watchdog.

Financial Times

innocent mangoes & passion fruits: a fresh and healthy pure fruit drink that was just delicious, we give it the first prize.

That’s Life

March

innocent’s superfoods guava, mangoes and goji berries smoothie is packed with goodness and guarantees slow-release energy allowing you to stay on the go all day long, say More Magazine’s Fit Bloke.

More Magazine

For a brilliant way to get your kids eating dairy and vitamin C smoothies are king! We challenge you to find a more deliciously healthy thirst-quencher!

Sainsbury’s Magazine

February

You’ll know you’ve got a bit of recycling history in your hand, as innocent’s logo will be changing colour and shape to resemble the well known green recycling symbol. The limited edition label will be turning shop shelves green for the last two weeks of February.

Hippyshopper.com

If you’re in need of a health boost to fight off all those January germs, try innocent’s new February smoothie of the month, packed with extra sweet Turkish Hicaz pomegranates and blended with raspberries.

London Lite

The body-conscious star will enjoy the new break time thickie yoghurt smoothie from innocent. Our Figs, Pears and Wholegrains thickie comes out top in

ES Magazine

January

Satisfying thick consistency with lots of fruity ‘bits’. Lovely sharp and natural fruity flavour. We give innocent’s cranberry & raspberry smoothie 5/5.

Reveal

The innocent juice story is inspiration to anyone in a suit who has questioned the meaning of life on a Monday morning.

Observer Food Monthly

You only have until the end of the month to sample innocent’s beetroot, apple, pear and ginger smoothie. It’s warming and cheerfully colourful, making it perfect for this gloomy time of year- and it does you good too!

The Sunday Telegraph’s Stella Magazine