What's new?

We're great fans of innovation and new things generally here at Fruit Towers, which means that we're more forgiving than most when one of us comes in with an unusual haircut or beard they've styled over the weekend. It also means that we're constantly bringing out new recipes and ranges, so there'll always be something new for your customers to try alongside what we hope will become their favourites. Watch this space for our most recent additions:

veg pots

orange juice

cranberries, yumberries & blackcurrants

pomegranates, blueberrie & blackcurrants

smoothie of the month

seasonal smoothie

Range changes in August 2008: please say hello to..., and good bye to...

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Point of sale

If you'd like some of our nice point of sale (or p.o.s. as the professionals call it - clever, eh?) then let us know and we'll send some over. Our p.o.s. is a really good idea as it makes us stand out on the shelf and teaches consumers all about our nice little drinks. And the more they know, the more they'll want to buy them.

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In-store sampling

We know how hard it is to get people to try new things. Especially mysterious little bottles of fruit. Don't worry, though, as we can help with this one. We'll happily send you a box of drinks and some little sampling cups, and then you can put them out for your customers to try. This will really drive sales - they'll be hooked in no time. Honestly. Let us know if you'd like a kit ^ back to top

innocent chillers

If you're selling hundreds of smoothies a month, the chances are that you could be selling a lot more if you had one of our grass chillers. Our chillers have doubled sales for many innocent stockists Why are they such a good idea? They're really eye-catching (see image) which means they attract lots and lots of new customers. It's not every day that you see a chiller covered in grass and daisies (unless there's one in your shop already). They hold up to 40 cases at once, which means that you don't have to keep refilling the shelves. We visit once a month to check the chiller's working fine and to see how you're getting on No lawnmower required (and guaranteed not to attract cows)

To find out more, please click here to fill in this form and we'll get back to you as soon as we can.

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Marketing support

This year we've invested more in marketing than ever before - over £7m. Here's where some of the money is going:

TV advertising
Our ads explain that our smoothies are made from lots and lots of fruit and absolutely nothing else. Our campaigns are seen by more than 35m people all over the country. They'll be back on your screen soon.

Press advertising
We advertise in a broad range of publications from The Sunday Times to the BBC's Good Food Magazine.

National Sampling Roadshow
Throughout the year we take our Dancing Grass Vans all over the UK distributing samples to over 1/4 million people. If you'd like a visit next time we're in your area then do let us know.

The innocent village fete
Every year we put on a the innocent village fete in London's Regents Park. In 2008 50,000 people came down and picnicked with us.

All of this means that more and more people want to get their hands on our drinks. What a good time to be selling innocent.

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I'd like to get your newsletter

Our newsletter keeps you up to date with our new products and other innocent developments. It's short and sweet and has nice pictures in it.

You can see what it's like here.

Email us on sales@innocentdrinks.co.uk if you're interested in receiving our newsletter.

I just want to talk to someone, for goodness' sakes

It couldn't be simpler to get in touch with us. Try one of the below:

• Call the bananaphone (0208 600 3999)
• Email sales@innocentdrinks.co.uk
• Pop in for a cup of tea and a chat. We'd love to meet you.

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FAQs

What is a smoothie?

People have lots of different opinions about what a smoothie actually is. Some are thick, some are thin, some contain milk, others ice cream. But our smoothies are just loads of whole crushed fruit, whizzed up in a blender and that's it. No water, no sugar, no preservatives, no nothing. But fruit.

How much are your drinks?

You won't be buying our drinks directly from us. You'll be buying them from your local wholesaler. The best thing to do is to get in touch with your chosen wholesaler, and can then talk you through prices and let you know when they come past your shop.

How much do I sell them for?

We usually recommend a £2 price point for our smoothies- at the end of the day though, it's up to you to pick a price that will keep both your customers and profit margins nice and healthy.

I'm worried that my customers might think they're a bit expensive

Our smoothies are made from 100% whole crushed fruit with absolutely no added stuff whatsoever. We could make them cheaper but then they wouldn't be as tasty or healthy because we'd have to use concentrates and other nasty stuff. The fact that innocent is the fastest-growing drinks company in the UK shows that more and more people understand that if you pay a little bit more you get something a whole lot better.

The fact that innocent is the that more and more people understand that if you pay a little bit more, you get something a whole lot better.

How long is the shelf life?

Our smoothies are made from 100% whole crushed fruit and don't have any preservatives in them. We guarantee 7 days of freshness if they're kept properly refrigerated, but there are times where you could get up to 15 days. The same applies with our thickies. Our kids' smoothie have that little bit longer. Again, your local wholesaler will be able to help you out there.

Do they have to be refrigerated?

As our drinks have no preservatives in them, you'll need to keep them nice and cold. They taste much better served nice and chilled. Our smoothies, thickies and orange juice therefore need to be kept refrigerated all the time.

What is the minimum order size?

That's a question you'll have to ask your wholesaler. It depends on all sorts of things, but we're sure we can work something out to suit you.

Will I get a lot of wastage?

Not at all. But if you're worried, stick to a small order of our most popular recipes to start with, like mangoes and passion fruits or strawberries and bananas.

What are concentrates?

We thought you might ask that one. When a drink is made using concentrates it means that the fruit used is boiled down to a syrupy consistency in the country that it's grown and then transported in big barrels to the UK where water is added to dilute it again before it hits the shops.

How can I order smoothies for a one-off event?

Easy. Simply speak to your lovely wholesaler who will be able to help you.

Will I ever win the lottery?

Probably not. But keep trying.

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