100% natural, 100% of the time

Our first and most important step in creating a sustainable business is to only use 100% natural, healthy renewable ingredients for our drinks – quite simply, we will put nothing into an innocent smoothie bottle unless it is made by nature.  Of equal importance is that we will only ever make food that is genuinely good for people, each of our products has to have a positive health benefit, and be free of manufacturing shortcuts such as concentrates, flavourings or other weird additives that make food less wholesome. This focus on keeping things pure, natural and healthy is why we called ourselves innocent.