Doing good things

Last but definitely not least, we seek to redistribute some of the wealth the business creates to those people that need it. We do this by donating 10% of our profits each year to charity, primarily to the innocent foundation, which funds rural development projects in the countries where our fruit comes from. Set up by innocent in 2004, the foundation's vision is to be build sustainable futures for the world's poorest people. We aim to support people dependent on subsistence agriculture because we believe it is essential for communities to get the most out of the natural resources available to enable a sustainable and improved future.

Some of the other projects that we work on include:

Drinks for the homeless - getting our excess stock to those who need it.

The Big Knit - how knitting 400,720 little bobble hats for our drinks raises £200,360 for a good cause in 2007.

Buy One Grow One Tree - a catchy name and a project to plant more than 86,000 trees to aid rural communities in India in 2008.